Meaningful Industry Connections
Engage directly with stakeholders who influence participation, performance, and investment in African sport.

"Zimbabwe and Africa in The Global Sports Economy"
Topic
Unpacking the Global Trillion Dollar Sports Economy. Opportunities for Zimbabwe and Africa.
Theme
Reviving and Rebranding Zimbabwe and Africa Sports Economies.
VENUE
Newlands Country Club, Harare, Zimbabwe
DATES
13 – 15 August 2026
TIME
0800HRS – 1900HRS
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About the Expo
Brought to you by AEG

In partnership with SRC

Step into the trillion-dollar global sports and wellness economy at the Africa Sports & Wellness Expo (ASWE) 2026 — Africa's continental platform for unlocking opportunity, attracting investment, and accelerating growth across the Sports, Fitness, and Wellness industries.
Hosted at the prestigious Newlands Country Club, Harare, ASWE brings together the key decision-makers shaping Africa's sports ecosystem — including athletes, clubs, academies, schools, universities, associations, regulators, wellness leaders, and scouting agencies.
Over three dynamic days, ASWE becomes a high-impact marketplace where brands, sponsors, investors, and innovators connect directly with the organisations driving talent development, industry expansion, and long-term sustainability across the continent.
Engage directly with stakeholders who influence participation, performance, and investment in African sport.
Gain insights from elite athletes, coaches, and industry experts through focused conferences, workshops, and masterclasses.
Health and fitness specialists address injury prevention, performance optimisation, rehabilitation, and athlete longevity — strengthening both grassroots participation and elite standards.
ASWE supports sports tourism by showcasing the host country's attractions, generating economic activity, fostering unity, and reinforcing Africa's growing sports ecosystem.
Sports Options
Swipe through featured disciplines. The focused card plays a live preview clip.
Be Part of It
Meet 1,000+ athletes, sports clubs, wellness advocates, policymakers, and fans.
Partner, exhibit your products or services to a diverse audience of enthusiasts, industry leaders, and decision-makers.
Engage in workshops, panels, featuring 30+ speakers and live demonstrations on cutting-edge trends in sports and wellness.
Discover world-class sports showcases, cultural performances, hospitality experiences and networking opportunities.