13 – 15 August 2026

AFRICA SPORTS& WELLNESSEXPO & CONFERENCE2026

"Zimbabwe and Africa in The Global Sports Economy"

Topic

Unpacking the Global Trillion Dollar Sports Economy. Opportunities for Zimbabwe and Africa.

Theme

Reviving and Rebranding Zimbabwe and Africa Sports Economies.

VENUE

Newlands Country Club, Harare, Zimbabwe

DATES

13 – 15 August 2026

TIME

0800HRS – 1900HRS

Event starts in

157DAYS

03HOURS

25MINS

26SECS

About the Expo

Be Part of Africa's Sports & Wellness Transformation

Brought to you by AEG

In partnership with SRC

Step into the trillion-dollar global sports and wellness economy at the Africa Sports & Wellness Expo (ASWE) 2026 — Africa's continental platform for unlocking opportunity, attracting investment, and accelerating growth across the Sports, Fitness, and Wellness industries.

Hosted at the prestigious Newlands Country Club, Harare, ASWE brings together the key decision-makers shaping Africa's sports ecosystem — including athletes, clubs, academies, schools, universities, associations, regulators, wellness leaders, and scouting agencies.

Over three dynamic days, ASWE becomes a high-impact marketplace where brands, sponsors, investors, and innovators connect directly with the organisations driving talent development, industry expansion, and long-term sustainability across the continent.

What ASWE Delivers

Meaningful Industry Connections

Engage directly with stakeholders who influence participation, performance, and investment in African sport.

Professional Development & Knowledge Transfer

Gain insights from elite athletes, coaches, and industry experts through focused conferences, workshops, and masterclasses.

Performance & Athlete Wellness Focus

Health and fitness specialists address injury prevention, performance optimisation, rehabilitation, and athlete longevity — strengthening both grassroots participation and elite standards.

Economic & Tourism Impact

ASWE supports sports tourism by showcasing the host country's attractions, generating economic activity, fostering unity, and reinforcing Africa's growing sports ecosystem.

Sports Options